Sian Williams (chair of the End-User Needs Working Group) heads up the Financial Health Exchange at Toynbee Hall in London's East End, where she leads systems-thinking programmes aimed at making products and services more inclusive, and skilling up consumers to use them effectively. Successes include the launch of a digital needs and impact measurement tool, MAPT, the development of a highly effective community peer money mentoring programme, and research which helps the industry to address significant access gaps, including for the then Payments Council on the cash and electronic needs of consumers and for Link on the impact of lack of access to a free-to-use ATM.
Sian sits on a range of industry advisory groups, is a Financial Inclusion Commissioner, a member of the Payment Systems Regulator's Panel, and a trustee for the Money Advice Trust. Prior to joining Toynbee Hall, Sian had a 15 year career with the Foreign and Commonwealth Office, including covering the Asian Financial Crisis in Hong Kong and the shift from a planned to market economy in China.
* Biography provided by Forum member.